If you’ve planned a Las Vegas wedding with an Elvis Presley impersonator, you may need to change your plans.
On May 19, Authentic Brands Group (ABG), which licenses Elvis Presley-related merchandise, issued a cease-and-desist letter to several Las Vegas chapels operators, according to the Las Vegas Review-Journal.
The letter states that Sin City chapels must stop the unauthorized use of “Elvis Presley’s name, likeness, voice image and other elements of Elvis Presley’s persona in advertisements, merchandise and otherwise.”
This includes “Elvis, “Elvis Presley” “and “The King of Rock and Roll” as its protected trademarks.
“This could be very damaging to our industry,” Melody Willis-Williams, president of Vegas Weddings and Viva Las Vegas Weddings, told the Last Vegas Review-Journal. “Most of us are small businesses, and we’re up against a superpower with a lot of money. It could kill us in lawyer fees to fight this.”
Las Vegas’ wedding industry generates $2 billion a year, and officials say Elvis-themed weddings represent a significant number of the ceremonies performed, the Associated Press reports.
Elvis weddings are expected to be especially popular this year due to Travis Barker and Kourtney Kardashian’s Elvis wedding and the upcoming release of the “Elvis” biopic on June 24.
“It might destroy a portion of our wedding industry. A number of people might lose their livelihood,” Clark County Clerk Lynn Goya told the AP.
According to the letter, chapels needed to comply with the terms of the letter by the end of May. However, none have reported any further contact or action, and, as of now, have not stopped using Elvis impersonators.