You may have heard a rumor that popular wedding retailer David’s Bridal is considering filing for bankruptcy. According to The New York Times, it would be the retailer’s second bankruptcy in five years. But what does this mean for brides?

Well, even if its does file for bankruptcy, David’s Bridal has said it plans to continue to meet the demands of its customer base, a claim it also made when it filed for its first bankruptcy in 2018, The Times reports. The company reportedly sells one of every three wedding dresses in the United States. 

While The Times says there is no official filing yet, it claims sources close to the matter say David’s is working with Investment Bank Houlihan Lokey on a possible sale, which could be part of a bankruptcy filing.

If David’s Bridal does file for bankruptcy, it could close some of its approximately 300 locations, a move it didn’t make back in 2018, the Times reports. 

Pandemic weddings changed the bridal landscape. with many brides and grooms choosing smaller, less formal events and purchasing their outfits at off-the-rack and even secondhand stores. 

David’s Bridal moved its production around as strict COVID lockdowns hurt production, The Times says. It also says the retailer relied to airfreight, which is a more expensive shipping option, to deliver dresses on time.

It also pivoted outside the bridal space to sell formal attire for events like quinceañeras and proms and used employees to market the merchandise instead of professional models. 

But will this be enough to save it for bankruptcy? The jury is still out.

In the meantime, brides working with David’s Bridal or considering it for their Big Day should keep an eye on the news, and our blog, to see whether this will affect their upcoming nuptials.