What Makes Us Different — And Why That Makes Some People Uncomfortable
In the Cleveland wedding market, there are plenty of vendors who do one thing well. DJs who DJ. Photographers who shoot. Videographers who film.
Nearly a decade ago, we did something different.
We became the first company in the Cleveland wedding market to offer wedding entertainment, photography, and videography all under one roof — not as a gimmick, not as a shortcut, and not as a side hustle, but as fully built, professionally staffed divisions.
That decision changed everything.
One Roof. Multiple Divisions. Real Professionals.
Let’s be crystal clear about something that has been wrongfully misrepresented.
Sound Precision Entertainment and Cuff Link Media are two distinct divisions operating under one company structure.
Sound Precision Entertainment is staffed by professional entertainers — veteran DJs, MCs, lighting designers, and event specialists whose sole focus is creating unforgettable celebrations.
Cuff Link Media is staffed by professional photographers and filmmakers — many with college degrees, film school backgrounds, and years of real-world experience, not DJs “picking up cameras” or hobbyists “trying video.”
To suggest otherwise isn’t just incorrect — it’s insulting to our team and their craft.
Our photographers are photographers.
Our filmmakers are filmmakers.
Our entertainers are entertainers.
Full stop.
Why This Model Is an Incredible Resource for Couples:
Because these divisions work together intentionally, we are able to offer something truly rare in the wedding industry:
Bundled services that save couples time
Bundled services that save couples money
A streamlined planning experience
A unified creative vision
Teams that already know how to work together on a wedding day
Our couples don’t have to coordinate five vendors who have never met. They don’t have to worry about timeline conflicts, communication gaps, or clashing personalities.They get one experienced team, one point of accountability, and one shared goal: delivering an exceptional wedding experience. And our clients have told us repeatedly — in hundreds of reviews — that this is an incredible resource.
So Why the Criticism?
Let’s address the elephant in the room.Over the years, we’ve been criticized — not by our clients, not by venues, and not by professionals who understand scale and structure — but by a small group of jaded, jealous vendors who believe we should “stay in our lane.”
The reality is simple and uncomfortable for them:
We grew.
We evolved.
We invested.
We built systems.
We hired specialists.
We raised the bar.
Some smaller competitors are upset not because we’re doing something wrong — but because we’re doing something they can’t or won’t do.
Growth threatens comfort.
Success exposes insecurity.
Innovation disrupts stagnation.
And when a company that started as “just a DJ company” becomes a market leader in entertainment and visual storytelling, it forces an uncomfortable comparison. Experience Matters — And We Have Nearly Two Decades of It We didn’t arrive here overnight.
We’ve been in business for nearly twenty years. We’ve served thousands of couples. We’ve earned hundreds of five-star reviews.
We’ve weathered trends, economic shifts, and industry changes. We’ve invested relentlessly in education, technology, and people. You don’t survive — or thrive — that long by cutting corners.
Staying Above the Fray — But Not Staying Silent! We prefer to let our work speak for itself. We prefer professionalism over drama.
We prefer collaboration over conflict. But staying above the fray does not mean standing idle while our brand, our people, and our integrity are misrepresented. We owe it to our team — the artists, entertainers, and creatives who pour their talent into every wedding — to set the record straight.
The Bottom Line
What makes us unique is not that we do multiple services. It’s that we do them the right way.
Separate divisions
Specialized professionals
Shared standards
Unified excellence
We didn’t blur lanes.
We built a bigger road.
And for couples looking for an experienced, professional, all-in-one wedding team that values quality, collaboration, and respect for the craft — we’re proud to be exactly that.



