As you're attending bridal shows and visiting dress shops, you're sure to see Pantone's 2022 Color of The Year, Very Peri, pop up everywhere. Pantone describes it as a color “whose courageous presence encourages personal inventiveness and creativity.”
“Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing Pantone 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” Pantone says in a press release. “Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, Pantone Very Peri places the future ahead in a new light.”
“Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through,” according to the company. “As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space Pantone 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
Expect to see Very Peri in everything from bridesmaids' dresses to flowers, accessories and décor.
“Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression,” Pantone says.
Pantone has selected a Color of The Year for the past 23 years based on thoughtful consideration and trend analysis. The year's color has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. And bridal is no exception!
